Important Things to Know About an eCommerce Website

Important Things to Know About an eCommerce Website

An eCommerce website is an online portal where the facility for transactions of goods and services is available and online transfer of funds and information takes place. These websites have been playing a significant role since the beginning of Covid-19, as people have been avoiding big crowds in malls and local markets. Such platforms help you build your own eCommerce store where a wide range of products are available and customers can perform transactions.

In the present time, people are choosing online shopping over store shopping as their desired range of products is available at an easy search. eCommerce websites have made a great impact on sales of various firms as the customer reach is much higher which further has generated huge profits for them.

What Is eCommerce?

eCommerce is also known as e-business or electronic business where the sale and purchase of goods and services take place over an electronic medium, like the Internet.

In simple words, it is online shopping that we commonly know. It has become so easy and convenient that anyone can purchase anything from a bedroom, with just a few clicks.

You can simply search for any product or service online, without having to go somewhere physically.

 Top E-Commerce Websites

Following are some of the most popular eCommerce websites across the world (in no particular order)

  • Amazon
  • eBay
  • Flipkart
  • Walmart
  • Snapdeal
  • Shopclues

 Why Opt for an E-Commerce Website?

Opt for an E-Commerce

Large customer reach

From a business point of view, customer reach is highly increased as they are continuously searching and shopping their desired range of products online which furthermore increases brand loyalty.

Huge Profits

eCommerce websites create a huge network of customers which results in large profits for the firms. People are aggressively shopping online which is a great advantage for firms to make more revenue.

24 hours service

With the help of eCommerce websites, customers can get assistance from support executives anytime they want to. It provides one’s business a good exposure and reaches out to potential customers.


From a customer point of view, these websites are economical in terms of time and money. People save a big amount of time from their busy schedules to buy things. They also save in terms of money as the online stores provide them with various offers and vouchers. They can also pay easily through cards or other payment options available on the website.


  • eCommerce websites have this feature of Wishlist which eases tasks of customers. For instance, whenever a customer adds an item to a wishlist, the next time he comes back to buy the product, he does not have to search for that same product again. He can simply check his wishlist and proceed to buy the item.
  • After adding items to the wishlist, customers can proceed to add them to the cart. And the next step is to make payment with very easy payment options available.  
  • While making payments, customers may also apply coupons or offers, if any. This feature attracts customers to buy more.
  • Customers can give gifts to their loved ones by just sitting at their homes. All they have to do is, select any product, then add to cart, add the delivery address of the person they want to gift, and at last make payment. The product will be delivered at the mentioned address no matter if you are in Jaipur and he\she resides in Bangalore.


An eCommerce website also allows customers to read or post feedback on any product. This helps other customers to get a review regarding the product they want to buy. Businesses also keep in touch with the customers by replying to their feedback, which makes them improve their services and helps them in the long run.


Key Ingredients of an eCommerce Website

Key Ingredients of an eCommerce


This is one of the key features of an eCommerce website. The homepage should feature all the top product categories. It should also display a search bar. The store’s name and compelling message are a must to build an attractive website. 


While creating a website, you must consider how you will categorize your products. Each category must have a clear description of the available products, a well-designed grid, with the picture and price of the product. Make sure that you categorize products correctly so that when users look for something specific, they will be offered the right product.

Product Pages

There should be a separate page for each and every product. It would allow customers to visit their desired products and get relevant information such as product description, size, weight, product price, material, etc. Option for Add to Cart must be present. Shipping and delivery details should be mentioned.

Checkout Funnel

Your website must have a smooth and fully optimized checkout funnel. The funnel includes:

  • Shopping cart- This is the place where a customer stores all the desired products he wants to buy. It must show the total payment of the products and have a Checkout CTA which would direct customers to the payment page.
  • Checkout- This page must have all the payment methods available, shipping details, and a Pay Now CTA.
  • Confirmation- After a customer makes the payment, he must be directed to a confirmation page that thanks him for the purchase and confirms the complete order details.


Lastly, your eCommerce website needs a blog. Customers should be educated about how good products and services you are providing and why they must buy them. Publishing high-quality blogs would promote your website in search e-engines, which increases the volume of traffic to your site and consequently sales.

The Bottom Line

eCommerce websites have made the world a smaller place. It has created a huge convenience for its users. People who want to build their own eCommerce website should consider some important features to include in their website to make it look attractive. They must follow a proper procedure in order to develop an approachable website. An eCommerce Website Development Company is making it easier for several retail stores who want to build their own eCommerce store. The best company we know to serve you is Artistixe IT Solutions LLP.

Reach Out to Artistixe

Whether you want to employ our services, work with us or get a collaboration, we are always eager to hear from you.

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